Marketing experts know that for many consumers, natural equals healthful. For that reason, labels with 'organic' and 'natural' are used extensively. Research is showing that many consumers trust the word 'natural' over 'organic' and have the perception that 'organic' simply means the product is more expensive.

Organic Program Manager at Nature's Path Food Inc., Dag Falck, will uncover consumer misconceptions about natural and organic products and help you to sort through the confusion.

Duration: 20 min., 33 sec.

Probiotics have been drawing a great deal of attention, not only from the scientific community, but also from the media at large. Research has shown that these friendly bacteria, which have been traditionally associated with digestion, offer so many more health benefits.

Nelson Narciso reviews the roles of pre- and probiotics in supporting immunity, cardiovascular health, cancer, weight regulation and, of course, digestive health.

Duration: 15 min., 45 sec.

Listen to Bob Burke as he gives a great overview of emerging and growing trends in natural and organic products across food, beverage, supplements, personal care, and household categories.

A consultant since 1998, Bob provides assistance in bringing natural, organic and specialty products to market across most classes of trade. Visit www.naturalconsulting.com for more information.

Duration: 15 min., 30 sec.

Flora celebrates 45 years in North America this year. However, the legacy of healing with natural health products goes back to 1916 when Dr. Otto Greither, grandfather of the current Flora owner Thomas Greither, established Germany’s Salus Haus. 

Kimberley Thee of Goodlife Networks interviews Thomas at CHFA Expo West and discovers how Flora continues the tradition of innovative product development and environmentally friendly manufacturing practices.

Duration: 14 min., 21 sec.

Supplier member, SISU, celebrates 30 years this year. With their anniversary year and their generous support as platinum sponsor of CHFA Expo West, we thought it is only fitting that SISU be the subject of a podcast.

Kimberley Thee of Good Life Networks interviews Jaime Williams, SISU's Managing Director, and new President, Keith Michael Didion, at the trade show where they discuss what's next for SISU.

Duration: 9 min., 56 sec.

John Holtmann, owner of Vita Health, was honoured with the CHFA Hall of Fame Award, the CHFA’s most prestigious award that recognizes long industry service, participation, and impressive achievement over a lifetime. Presenting the award was Helen Sherrard, Director of Operations, at the gala dinner and dance at Expo West, May 13-16.

In this podcast, John talks about his start in the natural health and organic products industry and where he sees the future of his family business. He discusses environmental sustainability and how the industry has a responsibility to do its part.

John was interviewed by Kimberley Thee of Good Life Networks during Expo West 2010.

Duraton: 12 min.

CHFA’s new national public relations campaign is well underway. In fact, we are proud to announce the recent airing of our new Public Service Announcement (PSA) on Lisa Live (Talk 820 AM), one of the trendiest health radio shows today.

Lisa Live – the “health radio that walks the talk” - provides its listeners with options in regards to their health and wellness, but also ways to easily put those choices into practice.

Lisa Live broadcasts in Southern Ontario on Talk820 AM on Fridays from 12:30-1:30 PM and streams online at www.talk820.com. Archived shows are available on their site for your listening convenience.

CHFA’s PSA announced the key parts of its recent Public Relations campaign, including the significant role that natural health and organic products play in the daily lives of Canadians and the Canadian economy as well as the demonstrated benefits of member products.

Duration: 29 sec.

On April 15th, 2010, CHFA chair Deborah Callbreath officially announced the association’s new national public relations campaign to the media.

Deborah presented the campaign through a media teleconference and spoke in depth about the natural health and organic products industry, and the significance it has for Canadian consumers, the economy and the national labour force. Deborah explained to the media that the new campaign focuses on highlighting the long-term value of preventive health measures, revealing the most up-to-date research on key industry products, and educating consumers on the safety and efficacy of natural health products.

Deborah spent a significant portion of her media address on several specific member products that were shown to have the ability to reduce the risk of developing certain cancers.

Further information on these products can be found in the March 2010 issue of the CHFA publication, Research & Your Health.

At the conclusion of Deborah’s address, she fielded questions from CBC regarding member products and the new campaign.

CHFA looks forward to getting member input on the association’s new initiative through member surveys which will be distributed in the near future. 

Duration: 7 min., 19 sec.

Ever wonder what a board of directors does exactly for its members? Answering that question is Deborah Callbreath, Chair of the CHFA Board of Directors. Here Deborah discusses the role and responsibilities of a well functioning board and offers suggestions how members can get involved in the process.

Duration: 5 min., 3 sec.

CHFA's Carl Carter, Director of Regulatory Affairs & Policy Development, speaks about the need for a fair, resonable and predictable regulatory environment for natural health products sector in Canada.

Carl was interviewed by Jennifer Lyall of Liv Healthy during Expo East 2009, October 2-4.

Duration: 17 min., 13 sec.